The HouseValues system works effectively for everyone from new agents all the way up to seasoned pros. HouseValues is becoming the center of our Internet marketing plan.

A seasoned agent with 31 years of experience, Dan Gregor saw that to remain a major player in the marketplace, he needed to develop the Internet side of his business. "HouseValues was originally just a small part of that strategy," Dan said. But after netting 18 listings and transactions with HouseValues, Dan expanded his HouseValues plans.

Using the HouseValues system, Dan's team found they could manage a large volume of leads with an automatic, consistent level of email follow-up. That inspired them to add current and past clients into their system. "We even plan to use the system to ‘broadcast' emails offering our clients specials and freebies like tickets to sporting events, plays and concerts."

Dan added, "HouseValues is becoming the center of our Internet marketing plan."

Dan recently added JustListed.com buyer leads to this strategy, and the result has pleasantly surprised him. "After just a month working with JustListed, I'm very excited about its potential to provide a huge addition to my business bottom line," he said. "When I saw that about half of the leads coming in indicated they already owned a home, I realized these leads were a lot more desirable than I'd anticipated. They could provide double business as potential buyers and sellers of their current homes."

Dan believes that HouseValues can benefit agents with all levels of experience. "A novice agent could use HouseValues to build a solid personal business in a relatively short time! A seasoned agent can use it to add 10, 20, 30% or more to their bottom line."